Online retailers
that are already hoping for another big holiday season may want to
consider the issue of "free shipping", according to a recent Jupiter
Research report which found that 89% of the respondents to its
annual Retail Consumer Survey Report indicated that free delivery
and handling was the promotion most likely to encourage their online
purchases. The research also reported that 51% of online buyers opted
for retail store purchases just to escape shipping and handling charges
and 49% reduced their purchases at certain online stores because
of unexpectedly high or hidden shipping charges. So, online retailers
should try to capitalize on consumers' willingness to delay immediate
gratification by offering free shipping promotions or other reasonable
incentives. Several online retailers utilize cross-channel information
tools and other non-purchasing functionality at their sites and consumers
appear to appreciate these. More than half (56%) search for an offline
location; 40% download a store coupon; 37% contact customer service;
35% sign up for e-newsletters; 29% read articles; 9% apply for a
store credit card; and 7% register for a loyalty program online.
The annual report also found that the most popular online shopping
categories are books (39% made purchased within the past 12 months);
CDs, tapes and albums (36%); and apparel (34%).
Customers of SAP
can sell their used inventory at auction under a deal whereby these
companies will be able to use their existing SAP software systems
to sell their idle assets on eBay. SAP said little additional investment
is necessary to sell the goods because it has integrated its technology
with eBay's infrastructure. Several other large organizations have
sought similar partnerships with eBay to sell refurbished goods,
including Hewlett-Packard, Eastman Kodak, IBM, Sears and Samsonite. SAP's
auction-management system automatically schedules eBay listings,
aggregates product data, and generates and manages listings on the
eBay marketplace. The two companies said the service will be available
in the first quarter of 2004 in the North American market.
At some point,
most CIOs have pondered the question of whether or not to outsource
an IT project. According to Gartner,
savings achieved through outsourcing can at times be 20 to 30%. However,
outsourcing is not just about money. Beside cost savings, many companies
take advantage of outsourcing because it provides access to best
practices. The primary reason companies choose to outsource functions
is because they do not have or cannot attract the people skills they
need and outsourcing gives companies access to a much greater pool
of skills. Outsourcing can be upsetting to your organization because
employees know their jobs may be transferred to the vendor. Even
small businesses have begun to turn to outsourcers because many of
them do not have an IT department, nor the skills to manage one properly,
although they still have the same business needs as a large company,
including payroll, human resources, accounting and customer service.
Outsourcing can make all of these services available to small companies
and can provide them with access to the latest technologies. All
businesses need outsourced services that are customized to their
business requirements. Both small and large enterprises are becoming
more interested in application service providers (ASPs) and hosting
companies where they can rent applications or services from an outsourcer
and pay only for the assets they need when they need them. This "on-demand" approach
is attractive to businesses because it allows them to access the
benefits of technology without requiring them to have the skills
and capital to invest in those assets.
Twenty-nine of
the world's wealthiest nations are expected to announce the first
multinational pact to fight cross-border fraud, which has grown sharply
with the spread of the Internet. The agreement among the industrial
nations belonging to the Organization for Economic Cooperation and
Development was a year in the making and was spearheaded by the United
States. Members last week settled on guidelines for stronger enforcement
and far greater cooperation in pursuing online scammers and others
across borders. The most significant guideline in the pact would
allow closer cooperation and information sharing among investigators
in the 29 countries and will encourage countries to establish consumer
protection agencies that can prosecute fraud and seek cash penalties
from scammers to reimburse victims.
Microsoft has filed
suit against 15 spammers in the United States and United Kingdom
as part of a stepped-up campaign to work with government agencies
and other Internet companies to can spam. The lawsuits claim the
15 defendants sent some 2 billion unwanted and deceptive e-mail messages
to members of Microsoft's MSN service and its Web-based Hotmail e-mail
service. The suits target e-mail senders who misled recipients about
the true contents of their messages, in some cases prompting them
to unwittingly open e-mail containing pornographic images or solicitations
for dating services.
Due to vacation
schedules, the next newsletter will be distributed on Friday,
July 13.