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For thousands of organizations worldwide, the Blackberry product line from Research In Motion (RIM) has become an indispensable tool, providing wireless access to e-mail and other business-related applications. But in an effort to keep pace with other handheld manufacturers, the company recently ventured into the "smart" device realm, designing and producing converged voice and data handhelds. The latest addition is the Blackberry 6210 which combines voice and data functions in a smaller, lighter device. Its most significant improvements are increased memory, support for wireless e-mail synchronization and better attachment viewing -- and it comes in blue! Although more compact, the new model maintains the applications users have come to expect in a Blackberry. It is "an all-in-one device that can be easily carried in a pocket or purse, and at a more affordable price," according to RIM. The handheld has RIM's "thumb-typing" keyboard, 16 MB flash memory plus 2 MB SRAM, a lithium battery, universal serial bus connectivity, and an integrated speaker/microphone and headset jack. RIM has enhanced the well-known Blackberry experience by adding cradle-free, two-way wireless synchronization of e-mail messages and by integrating attachment viewing with support for such file formats as Microsoft Word, Excel, PowerPoint, WordPerfect, Adobe PDF and ASCII text. The 6210 currently is offered by AT&T Wireless for $349. According to experts, creating converged devices is a key strategy for the company as it transitions from a hardware-centric operation to a business that licenses its technology to other device makers, such as Palm, Handspring and Nokia. You hit"delete" all you want, but the spam keeps flooding in. Some industry estimates place the annual cost of lost productivity due to spam glutting corporate in-boxes in the billions of dollars. Is there any antidote to spam that will make it go away? Companies can filter incoming e-mail and fight it on the local level, but can anything be done to get rid of it once and for all? Spammers used to depend on harvested e-mail addresses, which meant spam was sent exclusively to people whose names were gleaned from a mailing list or a Web site or via Usenet. Not so anymore. Spammers are utilizing dictionary attacks to send spam to anyone at a given domain name. They particularly like to target popular Web mail hosts like Yahoo and Hotmail. Using the dictionary method, spammers simply try combinations of popular names. It is wise to have an unpublished e-mail address, but it is no guarantee against spam. Creating an unusual e-mail address that includes one or more numbers is helpful. "Bob7smith@company.com" is less likely to get spammed than "bobsmith@company.com," for example. However, such convoluted addresses are not popular with professionals. Of course, if such naming conventions were to become common in the business world, spammers likely would find ways to adapt. Another method that is partially effective is to rotate e-mail addresses or even switch accounts on a regular basis. However, that is not a practical plan for e-mail addresses used primarily for business. Anti-spam packages may be the way to go for now according to experts from the ActiveState Anti-Spam Task Force. The long-term advantage of using anti-spam products is that if enough businesses and consumers deploy them, there will be a decline in spammers' response rates and it will eventually not be economically viable for them. Needless to say, spammers are not taking anti-spam software lying down. The low cost of sending spam messages mean that spammers can send massive amounts of mail for pennies, and they will no doubt attempt to reach some users by carpet-bombing e-mail systems to hit the users without filters. Given that scenario, it will be essential to pursue legislative and legal remedies along with technological solutions. In some instances, the Federal Trade Commission has stepped in and pursued spammers who promote pyramid schemes and other illegal moneymaking ventures. But the FTC can only act against spam that is illegal in some way. When users receive fraudulent spam, they should send a copy to the FTC at "uce@ftc.gov," – but do not expect a reply since the FTC received more than 47,000 messages per day in 2002 -- a dramatic increase from 10,000 messages per day in 2001. Spammers, perhaps the most hated denizens of the Internet, are under siege as the U.S. Congress and courts step up the pressure to reduce junk e-mail volume. Private companies are taking action, too: Recently, AOL, Microsoft and Yahoo forged an alliance to fight spam. Moreover, AOL announced on April 15th that it was filing lawsuits against five individuals, accusing them of sending unsolicited e-mail pitches for products ranging from pornography to discounted software. The company claimed its action was motivated mainly by "over 8 million individual spam complaints from members." As tools for sending e-mail get better, filtering software will have to respond to ensure that "good" marketers get through while spammers are turned away. Recently, the FTC held a three-day workshop on spam featuring consumer advocates, spammers, Internet service providers and lawmakers. About 33% of the spam sampled contained false return addresses and nearly half of those incorrectly suggested the sender had a personal relationship with the recipient. Twenty-two percent of the messages analyzed had misleading subject lines, including more than a third of the sexually oriented offers. Again, 42% of those e-mails falsely suggested a personal relationship with the receiver. And 40% of the spam had at least one false claim in the text of the message -- 90% of the come-ons for investment and business opportunities. Nearly half the health and vacation offers had misleading information. Partner relationship management (PRM) software implementations are producing the best return on investment among CRM modules deployed in sales environments, according to a recent Gartner survey. Of the 343 North American sales organizations polled by Gartner, 66% said they had reaped demonstrable ROI for their PRM implementations. PRM is gaining recognition in an increasingly competitive business environment as enterprises try to squeeze all sales possible out of each channel
It appears that there is another Spam scam going around with the subject: "PayPal Security check". It is an E-mail stating that E-Bay has lost your PayPal information. Paypal is an online payment system. You can link it to your checking, savings, or credit card. This allows you to supply your Paypal information when buying something online and it will automatically take your money out your bank account. It also allows for money to be deposited in the same fashion. The scam E-mail is telling you to click on a link that will give you a form to fill out your information. This form will ask for your credit card number, Paypal ID, and various other items of information. Do not enter any information into the form. Simply delete the E-mail. The form that is displayed is actually a site located in Korea. The site in Korea has nothing to do with Paypal.
NEWS & NOTES is a service of the PA e-Commerce Association. Please forward this e-mail to anyone else who might be interested in the content or in learning more about the Association. Remember to visit our website @ www.paecomm.org. or give us a call at 800-497-0809. |
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